Launch Your Career in Analytics: Cognizant is Hiring Freshers for Adobe & Google Analytics – Pune & Chennai!

Company : Cognizant

Position : Adobe Analytics / Google Analytics with Tag Management

Location : Pune , Chennai

Experience : Freshers

Qualification : Bachelor’s/ Master’s degree

Cognizant is Hiring Freshers for Adobe & Google Analytics – Pune & Chennai | Role and Responsibilities :

This position focuses on working with Adobe Analytics and Google Analytics, along with Tag Management tools like Adobe Launch, GA4, and Tealium IQ. A candidate in this position will be responsible for developing and implementing Adobe Analytics solutions for clients. This involves tasks such as data modeling, configuring settings, and ensuring proper setup for tracking and analysis. By implementing robust analytics solutions, a candidate  will help organizations collect and interpret data effectively, leading to better decision-making and performance optimization.

A candidate will be responsible for designing and setting up marketing automation workflows using Adobe Campaign. Such workflows are important for improving customer engagement by delivering personalized and timely marketing messages. By leveraging automation tools, businesses can improve their communication strategies, ensuring that customers receive relevant content based on their behaviors and preferences. A candidate ensures that these workflows are set up correctly and operate efficiently to drive better marketing outcomes.

Collaboration is another essential aspect of the position. A candidate will work closely with cross-functional teams to integrate Adobe Analytics with other platforms, such as SQL databases and Tableau dashboards. This will help businesses to visualize data effectively and generate insightful reports. By connecting Adobe Analytics with these tools, organizations can analyze trends, monitor key performance indicators (KPIs), and make data-driven decisions that enhance business strategies.

Troubleshooting problems related to Adobe Analytics implementation is a important part of the role. A candidate must identify problems that may arise in data tracking and reporting, diagnosing the root cause and implementing solutions. A candidate must ensure accurate data collection is critical, as businesses rely on precise information to evaluate their performance. By providing technical support, A candidate will help in maintaining the efficiency of analytics tools and prevent data discrepancies that could impact decision-making.

Staying up-to-date with the latest developments in Adobe Analytics is necessary for this position. A candidate will continuously learns about new features, best practices, and industry trends to optimize the analytics implementation. By keeping up with advancements, a candidate can recommend improvements that enhance the effectiveness of tracking and data analysis. This proactive approach will help businesses to stay competitive and make the most of their analytics investments | Cognizant is Hiring Freshers for Adobe & Google Analytics – Pune & Chennai !

In addition to expertise in Adobe Analytics, proficiency in client-side and server-side JavaScript development is valuable for this position. JavaScript skills allows a candidate to customize analytics implementations, integrate with other systems, and troubleshoot complex issues. A candidate must understand how scripts interact with web pages and data layers allows them to fine-tune tracking mechanisms, ensuring that data is captured accurately and efficiently.

Overall, this position needs a strong analytical mindset, technical expertise, and the ability to collaborate with various teams. By developing and implementing effective analytics solutions, troubleshooting technical challenges, and staying informed about industry advancements, A candidate plays a crucial role in optimizing data tracking and marketing performance. A candidate’s work directly contributes to better business insights, improved customer engagement, and enhanced decision-making processes.

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